In a world dominated by cell-phones and multi-functional gadgets, it would seem that the wrist watch has become an obsolete accessory. But that changes when it comes to the Mr. Jones Watches. With a perfect sense of black humor, cultural irony and dry wit, Crispin Jones, the man behind the Mister, described his concepts as "work which lives in the intersection between Fine Art and Design—broadly this area is known as Critical Design—using the language and tools of design to articulate a critical perspective."



Released back in the second half of 2007, The Accurate, part of a limited edition of timepieces, makes the inherent implication of a timepiece obvious. In fact, all of the limited edition models in his line are comments on the daily conundrums of life. This very controversial watch, whose hour and minute discs spell out "Remember" and "You Will Die," is considered either funny, or macabre.



The dial and rim of the glass on the Accurate is mirrored, so that the wearer is reflected in the watch face (so that there is no ambiguity about who the message is aimed at). The watch comes in a MJW presentation box with a specially commissioned illustration by Nadine Faye-James. Inside the box you'll find the guarantee card - each watch is guaranteed for 12 months from the date of purchase against original manufacturing defect.



The Accurate features a stainless steel case and black leather with white stitching strap. Sporting a single jewel quartz mechanism, this original timepiece is also waterproof, up to 5ATM. Its dimensions are perfectly thought, to add it class and style. The simplicity of its shapes and lines actually enforces the idea that its discs send.



If you are lucky enough to still find one, since there were only 100 pieces of The Accurate made, you can purchase it for approximately 70 pounds sterling.