In a world dominated by cell-phones and multi-functional gadgets, it would seem that the wrist watch has become an obsolete accessory. But that changes when it comes to the Mr. Jones Watches. With a perfect sense of humor, cultural irony and dry wit, Crispin Jones, the man behind the Mister, described his concepts as work which lives in the intersection between Fine Art and Design, expressing his critical perspective over the world.



Mr. Jones Watches brags about being the new cult watch brand from London, all thanks to its timepieces, which are provocative and seductive. Well, normally one would think that's just cheap bragging...until they actually see the watches, that is. Crispin Jones has designed two watch collections, Series ONE and Series TWO (limited edition) which have already made people go crazy about them.



The Average Day watch brings forth an unconventional division of a day, dividing the 24 hours into units of median daily routine. The dial shows a breakdown of what average people do on an average day, so you’re able to see what you yourself should - on average - be doing at any time.



The outer loop on the dial represents the AM and the inner loop the PM. The watch is produced as a signed limited edition of 100 pieces, each watch has its edition number engraved on the back of the case. The watch comes in a MJW presentation box with a specially commissioned artwork by artist Kate Street. Inside the box you'll find the guarantee card - every watch is guaranteed for 12 months from the date of purchase against any original manufacturing defect.



The watch comes with a stainless steel case and a light blue and black leather strap with contrasting stitching. With a single jewel quartz mechanism, The Average Day wrist watch is also waterproof up to 5ATM. You can have one of your own (that is if you can still find it) for 100 pounds sterling.