Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of the core strengths of the company, and now, it would seem that it wants to go big on the watch market as well.



Ok, that's not exactly the situation here, although Sony Ericsson has just launched a Bluetooth-enabled watch series, addressed to women. With three different sophisticated designs to match your personality, the MBW-200 series watches allow you to be the first among your friends to control your phone with your watch.



Missed an important call or SMS because you couldn’t hear or find your phone at the bottom of your handbag? With the MBW-200 this is now a thing of the past. Using innovative Bluetooth technology, the watch displays the caller ID and vibrates as your phone is ringing or when you receive an SMS. Reject or mute the call with a button on the watch or use the Bluetooth headset or mobile phone to answer the call and start chatting.



With a glance at your watch you can see who is calling, what the time is and with a push of a button you can change your music or use it as a music remote control when your phone is on the other side of the room– all in one stylish device.



Designed in partnership with watch industry leader Fossil and the Bluetooth knowhow of Sony Ericsson, the MBW-200 series comes in three distinct designs, Sparkling Allure, Contemporary Elegance and Evening Classic. The Bluetooth Watch Collection features scratch resistant mineral crystal glass with an anti-glare coating for optimum readability and glow. The discreet, yet stylish and clear monochrome OLED display is invisible when not in use and clearly visible on a bright day so that you can see who is calling or which track is playing with ease.



The Contemporary Elegance Edition is perfect for the young professional who wants to stay focussed on the job at the same time as staying connected. Enjoy the benefits of the stainless steel watch with its efficient call handling and make a dazzling impression wherever you are.