Watchmaking is one of the fields that the tech savvy are constantly trying to upgrade. And they have a very high rate of success in doing so, considering the fact that there are only few companies left to produce watches that don't look like miniature spaceships or hyalin metallic structures. The mechanisms that used to make up a watch have changed throughout time and most of the products that bear this name today are far from looking like traditional watches.

Tokyoflash has always been known for its intriguing watches, with a complex and hard-to-read design, but a very elevated factor of coolness, at the same time. This time, the Japanese company has come up with another typical wrist watch, the Fire wrist watch.

Now that more or less everyone uses cellphones to tell the time, watches have been relegated to mere decorative pieces. At least that's what it seems like with Tokyoflash's watches, which look great but are nigh-impossible to read.

It's latest watch, Fire, is a beautiful streamlined little thing that wraps around your wrist and flashes multi-colored LED lights to tell the time. Each hole indicates one unit of time—yellow LEDs are the hours, red LEDs show every ten minutes and green LEDs show single minutes—not that you'd ever take the effort needed to figure that out.

Vertically designed and carefully finished with uniquely machined holes drilled into the polished sheet, Fire is a streamlined design and wraps around your wrist so comfortably, you hardly notice it's there. Finished with an easy to open buckle and adjustable strap, Fire is a wrist wear design that will impress wherever it is worn. The cost for this man jewelry? 130 US dollars.