Watchmaking is one of the fields that the tech savvy are constantly trying to upgrade. And they have a very high rate of success in doing so, considering the fact that there are only few companies left to produce watches that won't look like miniature spaceships or hyalin metallic structures. The mechanisms that used to make a watch have changed throughout time and most of the products that bear this name today are far from looking like traditional watches.

Tokyoflash has always been known for its intriguing watches, with a complex and hard-to-read design, but a very elevated factor of coolness, at the same time. This time, the Japanese company has come up with another typical wrist watch, the Negative.

This timepiece is praised by its manufacturer as being one of the most sophisticated designs available from Tokyoflash, thanks to its “Always-On” Liquid Crystal display and stylish solid case. Indeed, this timepiece can be worn both at a business meeting and on the dance floor.

Available in polished silver or polished black finishes, Negative's LCD screen is always displaying the time, allowing the wearer to read it with a quick glance. What really brings this design to life is its multi color LED light guide. At the touch of a button, the display can be backlit with one of seven user selectable colors, a feature which is most impressive at night.

The Negative comes with plenty of features, such as a vertical or horizontal display option, several alarm functions, 12/24 hour mode and multi-color mode, sending all LED colors into a frenzy when the backlight is activated.

The display presents the time in negative space, the unlit squares on the screen showing digital numbers, highlighted by the bright squares around them. This creates a subtle optical illusion effect, giving the watch an unusual mystique, unlike those using standard digital displays. It sells for approximately 160 US dollars.