Gunnar Optiks is a privately-held company from San Diego, California, which specializes in digital performance eyewear, that could both protect users from the negative visual impact of viewing digital data and at the same time enable anyone to be more productive when using a digital display.

GUNNAR Optiks is the first company to develop a specialized lens technology that provides an off-the-shelf solution for high intensity computer users. The technology works with and enhances the properties of the human eye. Its latest breakthrough technology i-AMP is delivered in four different collections, Sphere, Catalyst, Metallic and Attache, with 15 different styles, to suit each person's individual taste.

The i-AMP lens technology is a platform that includes the following components: diAMIX lens material (offers an optically pure viewing experience with ultra-light, ergonomic properties), iONik lens tint (takes artificial light and precisely tunes it to the physiology of the eye), i-FI lens coatings (capture good light from digital screens when filtering out glare and reflective light), and fRACTYL lens geometry (mimics nature to aid the natural focusing power of the corneal lens and creates a preferential ocular microclimate).

Gunnar claims that company's proprietary combination of lens materials, coatings, tints and geometry will significantly reduce eye strain related to short and long-term computer use. Reducing ocular muscle strain, Gunnar purports, enhanced digital screen viewing with a significant reduction in Digital Eye Fatigue (DEF) and "full blown" Computer Vision Syndrome (CVS).

The Gunnar Optiks Digital Performance Eyewear collections are available in numerous styles, frame materials and colors, so that everyone can choose what suits them best. The pieces sell for prices ranging from approximately 100 to 190 US dollars, and, unfortunately for the rest of the world, they are distributed in the US only, at least for the time being.