For those who haven't noticed it yet., everything is about gadgets nowadays. No matter the situation, there have to be as many gadgets as possible involved, and these gadgets have to serve multiple purpose and be somehow attached to their users. Hence the tidal wave of interactive apparel, that is so popular for a couple of years now.



Although there are companies that have already made a name for themselves in the field, there's always room for more, even for the uninitiate brands, that have just entered this segment of the market. This is also the case of Indian Park Avenue. Launched in 1986, Park Avenue provides stylish and innovative wardrobe solutions to well-dressed gentlemen. As India's premium lifestyle brand, its designs embody the latest in international fabric, styling, color and fashion trends.



However, this didn't stop it to add a stylish iPod jacket to their 2008 autumn/winter collection. The iPod controlling e-textile technology for this high quality and exquisite looking jacket comes from QIO Systems, which provides fully textile based interfaces for the interactive apparel market.



The touch pad symbols are sewn under the jacket's lapel, looking very similar to Marks & Spencer’s ‘Back to Schoolwear iPod enabled Jackets‘ for school kids which created a huge reaction from some parts of the media and teacher community in condemning the School jacket as ‘evil’ as it enables the kids to listen to their tunes in stealth mode missing the lectures.



If you like the idea to tune into your music during business breaks, the “My Blazer for iPod,” as the iPod jacket is called, is available in two shades, Classic Navy & Black, priced at approximately 300 US dollars, at Park Avenue exclusive stores, The Raymond Shops and other leading stores in India. So far, the jacket didn't make it outside India, but the manufacturers have plans to widen their market, internationally.