Bringrr is a new accessory, that I was quite thinking about in more wide terminology, introduced by the Enderle Group. I was once thinking that it would be cool to have a device that would remind people not to forget their mobile phones on the table, so I had a nice feeling when coming across the Bringrr. For once, I see a product that is simple, and useful, and I will immediately explain why.

As we all know, these times we live in are quite chaotic, having so much stuff to remember and that why, we also forget common things. The Bringrr will bring you the peace of mind that you always have your mobile phone with you, or if case be, it reminds you that you don't have it.

"In today's fast-paced mobile lifestyle, leaving your cell phone behind is something that everyone can relate to, particularly me," commented Rob Enderle, president and principal analyst of the Enderle Group. "Bringrr has developed a simple device that gives its users an added safety net, helping to assure their critical cell phone is with them when they drive away. This is one of the few technologies that actually provides me (and possibly a CEO who runs a company named after a fruit) with one less thing to worry about; a forgotten phone."

The device works with any car that sports a lighter-plug, and with any mobile phone that is Bluetooth-enabled. What users have to do is pair the Bringrr with their mobile phone via Bluetooth. Once that's done, the device will search for the paired mobile phone when the car is started, and act accordingly - if the phone is sensed to be in the car, it will deliver a short audio signal confirming the presence of the phone and light itself blue, whilst not detecting it, will ring longer and turn red.

There's also a downside to the situation, namely those rare cases when you happen to drop your phone right when you get into your car. The Bringrr will notify you that you have your mobile phone, and you'll drive away, so be careful.


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