In a period such as this, with the economic crisis and all, people have to come together and companies should do that as well. Samsung has decided to go with the flow and roll out a low cost DID Panel. The new displays will be available in 32-inch, 40-inch and 52-inch sizes.

These economical LCD panels use the company's latest B-DID (Basic Digital Information Display) technology and are destined to be used almost exclusively for digital signage, advertising and information boards. Each of the panels includes an 18-month warranty. They have a resolution of 1920 x 1080, a viewing angle of 75-90 degrees and a 72 percent color gamut.

Scott Birnbaum vice president, LCD group, Samsung Digital Solutions business, had this to say, “More and more companies are realizing that digital information displays are not simply TVs in a commercialized venue, but rather advanced electronic signage needed by smaller businesses and chain stores where limited usage is required.”

These displays are cost-competitive with consumer displays, although their unique design is specifically suited for commercial applications such as advertising or product presentation in stores. With a contrast ratio of 3000:1 and 4000:1, this new line uses a better LCD technology than the one used in today's digital TVs, allowing for extended use and better heat management.

Their commercial use has yet again been underlined by Scott Birnbaum, “Outlets that do not require around the clock use of digital information displays, can now get the quality of a high-grade promotional or advertising display, at a highly affordable price.”

This gives them a huge variety of uses such as being used as displays in museums, product commercial ads, information terminals or even as apparatus in schools proving that low-cost doesn't necessarily mean useless low-tech gadgets.


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