Although it was a known fact to many of us, Ideal Standard felt the need to request a research study in order to find out that an increasing number of consumers across the globe are using digital products in their bathroom, from wireless devices and portable music players to computers and even accessing the Internet.

The research commissioned by Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions has led the company to image a digital bathroom design that would satisfy all the needs and desires of the tech-savvy people out there.

 

"The results of the survey show an important evolution in our society," said Paul Frankish, UK Marketing Director at Ideal Standard International. "The bathroom is often considered as the last safe haven in a stressful environment. This survey confirms that digital products are not considered as intruders, but rather have been welcomed to a permanent spot in the bathroom," he added.

 

The digital bathroom envisioned by the Ideal Standard designers brings a completely futuristic aspect into the bathroom, including mirror/screen with digital time display, mirrors with integrated lighting system, digitized power shower and hammam (Turkish bath) with MP3 connection incorporated, digital sensory taps, but also more regular features such as a wireless landline, personalized weight scales, PC and television set.

 

"Digital implies a better way to control our environment through discrete embedded technology," said Robin Levien, an established designer who has been working with Ideal Standard International for 28 years. "We understand that the human interface 'fuzzy logic' is just as important as the technology, and, therefore, it is key to develop products that communicate with the consumers on levels that they care about, such as health."

 

Thus, we can deduce that, if currently the main reasons for using digital tools in the bathroom are entertainment, saving time and privacy, the future reveals a widening scope of areas in which consumers would welcome digital devices for health and safety in the digital bathroom.

 













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