That might sound grand at first, but it's not exactly like that, as RFID tags have been around for quite a while now. However, it's true that this idea is original, although kind of superfluous. But to make things clear, the fourth issue of the Amusement magazine is equipped with an RFID tag connecting it to the web.

The result of a joint effort between Violet and GS1 France, Amusement readers will have access to interactive online content available exclusively to them. This magazine, that goes out quarterly, is equipped with an RFID tag, allowing it to connect to the Internet and access additional exclusive content online. But this innovation goes further. Thus, Amusement acts as irrefutable proof that the Internet and printed press are no longer separate entities but intertwined extensions of one another.

 

An RFID tag is fixed in the middle of page 2 of Amusement magazine. As soon as the reader touches the magazine's tag to the RFID Mir:ror scanner, a request is automatically sent to the Violet server, which orders the Mir:ror to trigger certain actions or have specific digital applications appear.

 

The first edition released will include access to the following digital applications online: a video game designed by the artist Messhof, an interactive multi-user device by Digital Shadow, an interactive installation by Factoid (Pierre Nouvel, Valere Terrier) and The Tone, a 3D video by Gkastere and wallpapers by Philippe Jarrigeon. Accessible from anywhere, the magazine's online component will continue to enrich with each new issue.

 

Abdel Bounane, Publications Director for Amusement magazine stated that “I believed this magazine to be a new genre all in itself, considering the relationship our paper had with dematerialized information. With the launch of Amusement magazine, we had hoped to rework old press technology into the Internet era by offering a real object-magazine. One year later, by connecting our publication to the web, we have demonstrated that it is still possible to redefine the paper magazine for our generation.”

 

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