The recently announced watch collections of Ralph Lauren made their debut at the Salon International de la Haute Horlogerie this week. Three collections have been unveiled, each displaying a distinctively luxurious identity.

Since the luxury watch market feels the pressure from the economy on its shoulders, you wouldn't expect to see new brands popping up. Regardless, this partnership between Polo Ralph Lauren and the Richemont Group took seed before the economic hit really began and there was no stopping this seemingly immune connection of fashion and haute horology.

 

The new Equestrian line from Ralph Lauren is separated into three collections. The first is the aptly named "Stirrup Collection" due to the shape of the watch case. The Ralph Lauren Stirrup watch collection is perhaps the most recognizable, and evokes the lifestyle and interests of Ralph Lauren himself.

 

Inside the Ralph Lauren Stirrup collection watches are all Jaeger LeCoultre (Richemont owned) movements, such as the caliber RL750 in the power reserve version of the watch. The 18k rose gold case has a domed anti-reflective coated sapphire crystal, with a water-resistance of 30 meters.

 

The Ralph Lauren Stirrup collection is comprised of both time only models in several sizes and a chronograph. A limited platinum version of the Stirrup Chronograph is also to be offered, in a series of 67 pieces to commemorate the 1967 founding of Polo Ralph Lauren. The Stirrup collection is mounted on a wide crocodile band, it's attractive and sober looking - just what the economy needs right now.

 

“We are here to last, and we are here for the long term,” Ralph Lauren Watch Chief Executive Guy Chatillon said at a press conference. But judging by the recent financial situation of the entire world, we are not so sure that will happen.

 

The timepieces are expected to be priced between 10,000 Swiss francs ($8,800) and 30,000 francs.

 
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