With IFA press days going on, Sony couldn't have stopped with the release of just a couple of products, so here goes another. Sony launched two new Full HD Bravia TVs, both with built-in freesat, but don't get too excited about that option, as it's a UK-only feature.

The models are the BRAVIA W5810 and Z5800 that, using the integrated freesat HD receiver, will provide access to over 140 freesat TV and radio channels, even HD programs from the BBC and ITV. The built-in freesat receiver not only offers subscription-free content, but also a more minimalist overall look - no more cables, no more set-top receiver box.

"The BRAVIA W5810 and Z5800 TVs provide an amazing immersive HD viewing experience for TV, sports, movies and games," says Hiroshi Sakamoto, Vice President, TV Marketing Europe. "And now with an integrated freesat receiver, viewers can easily access a huge choice of free HD content to watch in incredible HD detail only found on a BRAVIA TV."

Both are packed with the latest picture and motion technology from Sony and provide a 1920 x 1080 resolution super image quality. Motion technology was divided as Motionflow 100Hz for the Bravia W5810 HDTV, and Motionflow 200Hz for the Bravia Z5800.

Just immerse, not just yourself, but accompanied by your friends in a Full HD experience, via the Motionflow technology of these two HDTVs. Motionflow ensures a sharper, smoother image with fast-moving actions thanks to the smart blur reduction, while the Bravia Engine 3 and Live Colour provides a deep, clear and color pure image.

With these, you should be able to see movies just the way the director intended to, with 24p True Cinema and a dynamic contrast of up to 100,000:1 for deep blacks and purest whites.


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