Following the stylish Z series, Fujifilm also released today the top notch in glossy cameras, the FinePix Z-37. I feel like quoting the "cutting edge design." Don't worry, you won't get cut using it, the edges are actually smooth and nice. Not only stylish, but also feature implemented so it will always be easy to take pictures and sharing them.

"Meeting the demands of today's tech savvy youths, Fujifilm is offering its young consumers an affordable camera with social networking tools and features making it easier to take and share the best pictures possible." said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "And like the previous Z-series cameras, the FinePix Z37 maintains the visual appeal that this demographic likes."

Even thinner than previous Z-series models, the FinePix Z37 is a camera made to party with and to be kept in the center of attention. Combining a 10mp CCD sensor with a 3x sharp optical zoom and a 2.7" LCD and pushing them into the slim 19.1mm metal front body make it easy to carry in any pockets you might have free.

Noticeable highlights should be the maximum ISO that will go up to 1600 sadly, if the camera is in semi-auto or auto mode. It recognizes scene types by itself so you'll get, virtually, the best pictures all the time, without having to select one of the six types of scenes. Also, face detection with automatic red-eye reduction is sported, as well as picture stabilization. Last but not least, using the Blog Mode allows users to resize images and movies making them web ready.

Even if coming only in blue, green or violet, that's enough to match anyone's style. Debuting in August with a retail price of $149.95.


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