You know, working in advertising is something many people aspire to, but some of them take things way too far. Sure, finding a completely new and untapped field of advertising is close to impossible nowadays, but involving the Moon and robots in such a quest seems....well, a little crazy, to be honest.

Anyway, it appears this is exactly the idea an American inventor going by the name of David Kent Jones (not to be confounded with David Robert Jones from Fringe – the show's fans know just why) has come up with, wrapping it in the fancy name of “Shadow Shaping technology.”

Now, according to Jones, this technology “creates images on the Moon that can be seen from Earth. Robots are used to create several small ridges in the lunar dust over large areas that capture shadows and shape them to form logos, domains names, memorials or even portraits.”

Furthermore, the inventor genuinely believes that such a technology has an absolutely huge potential, stating that “Finally dependency on government to travel beyond Earth is over. This new commercial incentive will turbo charge space technology development. Shadows are just the beginning; eventually robots will be planting crops on other planets."

Of course, the idea of drawing something on the Moon is not exactly new (I remember seeing a cartoon on this subject, when some character used a giant laser in order to write on the surface of the Moon), and, at least in theory, it sounds pretty OK.

However, the biggest problem about this whole sing is just how the robots are going to get there, and unless the technology Mr. David Kent Jones is about to sell to the highest bidder (Moon Publicity is accepting bids from accredited investors and companies for 44 lunar regions until October 20, 2009, with the minimum bids starting as low as $46,000) also includes a quick delivery system to the Moon, there might be some serious licensing issues.

Plus, as one of my colleagues has pointed out, people going for this offer would have to rent the Moon's surface from one of the many human beings owning a piece of land up there, which makes everything a lot more complicated.




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