As you might remember, we were talking a couple of days ago about a Hello Kitty webcam, as well as about the effects of this “icon of cute” on the entire world. Now, it's about time to revisit this brand, which has partnered with one of the world's coolest USB flash drive manufacturers, Mimoco, the maker of the famous mimobots.

Following this deal, SANRIO's various characters will be turned into MIMOBOT designer flash drives, debuting in early September with multiple Hello Kitty x MIMOBOT designs produced and released in time for the pop icon’s 35th Anniversary on November 1.

The reason why Mimoco is so interested in getting on the good side of the Hello Kitty brand owners is the fact that this is only the first in a future line of collaborations. So, the crossover collaboration with Mimoco will expand to include SANRIO friends Badtz-Maru, My Melody, Kuromi, Keroppi, Chococat, and TuxedoSam in MIMOBOT form ranging from 2GB to 16GB capacities. In other words, the whole Hello Kitty posse is going “MIMOBOTIC”.

As things usually go in such deals, those who will purchase these things will get a lot more than just a flash drive with a Hello Kitty sticker slapped onto it. In fact, according to the companies' statements, the MIMOBOT flash drives will also be bundled with the mimoDesk personalization suite of SANRIO-themed wallpapers, screensavers, icons, and avatars, as well as videos and other digital surprises.

“Our new partnership with Mimoco brings forth an exciting collection that infuses SANRIO characters with the fun, pop-art world of MIMOBOT” said Janet Hsu, President of Sanrio Global Consumer Products. “The launch collection celebrating Hello Kitty’s 35th Anniversary is sure to be a hit among our fans and MIMOBOT collectors.”

No pricing details have been provided thus far regarding the Hello Kitty MIMOBOT, but given the general pricing of Mimoco products, it's very likely that this thing won't be particularly affordable, at least compared to other flash drives out there.


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