“Creativity” is definitely not a word that you'd expect to be linked to an external drive, am I right? I know I was a bit surprised when I first read the upcoming press release about the Hitachi G-Technology doubling its capacity across the entire 3.5-inch product line. But then I realized that what it meant was it would be offering those working in “creative” fields a little more space and speed to allow them to store their files.

And since we all feel creative from time to time, how about we check them out... after something from Michael Cioni, CEO of LIGHTIRON Digital? “As file-based acquisition rapidly increases, so does the need for fast, reliable and large capacity storage solutions. G-Tech’s Fibre Channel and FireWire storage products have been a cornerstone in our business, providing transport, I/O and render solutions that we need to be successful. […] With G-Tech’s new 2TB, 7,200 RPM-based external storage solutions, production can minimize the number of shuttle drives going to and from the set, and post production can minimize its storage footprint, while increasing its overall storage capacity. Storage and speed of this size couldn't have come at a better time.”

The new G-tech storage solutions will now incorporate Hitachi's 2TB, 7,200 RPM (rotations per minute), 32MB cache buffer hard drives and will sport capacities that will vary from 2TB to 32TB in size and are specifically designed for the Mac and AV markets.

Clark Dunbar, founder of Mammoth HD, also made a statement regarding Hitachi's latest achievement, “I can’t wait to get my hands on some of the new 2TB G-Tech external drives. For an HD stock footage company like mine, I need reliable, high-capacity, high-performance storage devices for editing, formatting and transporting content through the workflow process and ultimately to the client. […] We have to know that the equipment we invest in will work, and we rely on G-Technology.”


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