As most of you gadgeteers out there probably know, there's a new exhibition going on as we speak and its name is IFA 2009, in Berlin, Germany. Since Sony's press event has just concluded, how about we take a first glance at what the people at Sony have in store for us in the coming months? Believe me, you won't be disappointed!

Like it was to be expected, Sir Howard Stringer was yet again “happy to be with us again this year” and started off by announcing they would be reorganizing Sony in order to pass the current economic crisis. Nothing unknown to us. Following up is the introducing of a new 3D projector from Sony. Judging by the amount of work they seem to have put into the whole 3D part of the technology, I bet Sony is going 3D all the way in 2010. After a few demos to capture the audience's attention, “wow” is the only word that one can utter!

Onward to the next announcement: it seems that 2010 will really be the “Year of 3D” since Sony has just announced full HD Bravia TVs with 3D display capabilities. HD 3D... I have to admit I am pretty excited. 3D enabled Blu-ray players and PS3 3D gaming are also on Sony's list of innovations (I am sure we can expect a pretty huge price tag on a 3D-enabled PS3 console). Sony sure chose a good global motto with all these 3D-related announcements. Indeed “make.believe” has never made more sense.

But 3D wasn't the only interesting thing about the conference. They have also announced launching a video delivery service in Europe and you will be able to purchase or rent HD/SD titles starting with November 2009. What titles? Well, the latest, of course! The PlayStation Network will also be extending its borders and is due to be included in other Sony products (maybe a mobile phone?).

Continuing strong, Sony stirred the audience with another announcement: Bravia Internet video: Internet television directly on your TV set. Triple tuner TVs and Wi-Fi enabled Blu-ray players are also due to be launched somewhere in the near future.

One of the things on probably everyone's mind was “Will Sony announce a new Xperia phone?” Well, the Xperia 2 has been officially announced and it will be using a Windows 6.5 Operating System. Finger-friendly touchscreen interface, Walkman music player and an 8.1-megapixel camera, as well as TV-out and Outlook synch are some of its most impressive (and only) unveiled capabilities.

Ending the Sony press event was a new VAIO X-Series laptop whose battery will last “all day and well into the night and will set the new standard for battery stamina;” it will be 11.1 inches in screen size, 14 mm thick and less than 700 grams in weight. Oh and an aluminum keyboard panel too! As for other announcements, the already unveiled pocket edition and touch edition e-book readers were there, as well as a few camcorder and camera technologies that we already covered in passed articles.

That's about it with the hot first glance at Sony's announcements, ladies and gents, tune in tomorrow and... not only tomorrow for hands-on and up-close and personal opinions directly from Berlin, Germany!



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