The Consumer Electronics Show in Las Vegas has not even started yet and some of the biggest names in the industry are already coming up with all sorts of highly innovative products, designed to impress the visitors and draw more attention to the respective company's devices. That's also the case with the Victor Company of Japan (better known as JVC), which has announced that it would be showcasing its next-generation super-thin LCD technology for 32-inch television displays, which are also touted as being among the most eco-friendly products to take the stage at CES.

According to the manufacturer's statement, the fresh LCD TV features a new optical system and a modular design, which makes possible the very thin form factor of just around 0.28 inches (7 mm). Moreover, the device is not only very thin, it's also quite light, weighing just around 5 kilos.

As mentioned right from the start, the device from JVC is also quite eco-friendly, and not necessarily due to the fact that it requires less power in order to work. Thus, the technology uses around 50% less materials and approximately 10% fewer LCD module parts than current comparable JVC displays, while maintaining optical, intensity and low-heat radiation performance.

Furthermore, the use of LEDs (light-emitting diodes) as the light source eliminates the need for mercury, and also reduces the TV's overall power consumption level, partially due to an energy-efficient proprietary driver system integrated in the device.

Unfortunately, the 32-inch display to be showcased at CES is only a prototype for the time being, and, at least for now, there's no word on the time JVC will begin mass-producing it. However, given its features, we certainly hope that we'll see the first series products arrive on the market towards the end of 2009 or early 2010.


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