Well, it seems that you don't have to be an old, renowned ant talented singer in order to get consumer electronics' manufacturers to enlist your image when developing a new product, and the best example is none other than teen icon Justin Bieber, who's joined the ranks of the famous artists that...well, “worked” with Monster for the development of a dedicated pair of headphones.
Called JustBeats, these headphones are available in both in-ear and stylish on-ear versions and are aimed at “opening the ears” of young music listeners.
According to Monster, most young music fans are used to listening to their favorite songs on standard earbuds and computers, having never been exposed to high-quality sound.
JustBeats deliver the richer Beats by Dr. Dre listening experience, in a stylishly hip on-ear headphone featuring an eye-catching matte purple finish, Justin’s favorite color, and an in-ear version featuring a purple and chrome finish.
"We asked Justin Bieber to help us with the message of sound really matters.
Young people today are being introduced to music through inferior technology in the form of ripped mp3's, ill designed laptops and crippled
earbuds and headphones.
When they listen to music because of the inferior quality of earbuds the only recourse they have is volume, which isn't going to do anything but damage their ears.
Justin is a great musician that puts a lot of care into his
music -- who better qualified to take this message to the kids,” said Interscope Geffen A&M Chairman Jimmy Iovine, the co-founder of Beats by Dr.Dre.
Of course, the fact that the aforementioned kids will have to pay roughly 200 US dollars for this thing is a whole different matter, but, then again, that's a sum Justin Bieber's fans will most likely cough up gladly.