If you're asking yourself what is the device pictured to the left, then mind I tell you that this is the Pitrec handheld from Japan's own King Jim, namely a device that has a sole purpose in its life (not estimated to be a long one, if you ask me), that of storing business cards. It does indeed digitize business cards, but also stores a photo of the respective piece of paper.

We're in the year 2010, and they're expecting this to sell for $310? My Sony Ericsson mobile phone, announced in 2005 has a pre-loaded application in its operating system that snaps a picture of a visit card and then processes it, automatically adding a new entry in the contacts list. Nevertheless, nowadays there are many applications, for both the Apple and the Android camps that serve the same purpose, also digitizing business cards.

Remembering to be polite, I will detail King Jim's product, starting with the fact that (possible) customers only have to put a card into the slot running across the side of the Pitrec, press a button and they'll have the business card stored on the microSD of their choice. Picking a 16GB capacity model should be enough for almost 10,000 cards, so worry no more.

Lastly, I see that King Jim claims the Pitrec to feature OCR too, so that it senses the name and title of the new contact, as well as the telephone number and company name. Also, it can display contacts in several orders on the 3.5-inch screen and also allows starring and tagging of the contacts. Weighing at 185g and boasting a 400 x 240 resolution, the Pitrec is still way too pricey from my point of view.


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