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Kodak Unveils the PYNK Smart Print System

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20th of September 2010, 06:40 GMT | By Alex Vochin


Kodak's PYNK technology
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Every big name in the imaging industry is announcing some new technology or product for this year's Photokina event, and that's also the case with Kodak, that, among other cool and interesting products, also released the PYNK Smart Print System, that is allegedly capable of generating professional-looking framed collages in seconds.

The KODAK PYNK Smart Print System is designed to be easy to use, requiring only three simple steps.

After bringing their favorite digital pictures or prints into the store, consumers simply select a PYNK Smart Print Ready product, enter the six-digit PYNK Smart Print product ID number at a PYNK Ready KODAK Picture Kiosk, and watch as the KODAK PYNK Smart Print is printed to fit the product.

Selected photos are automatically cropped, sized, arranged and printed on one sheet to fit the frame or mat, and users will only have to slip the printed sheet back into the matted frame.

Consumers can choose from a variety of collage frames, as well as mats that can be used in many existing frames.

The PYNK Smart Print System makes it easy to fill and refill mattes and collage frames again and again because the products come with a unique Product ID card.

This means that when it's convenient, the consumer simply brings the ID card back to the store and enters the product ID number into the PYNK Ready KODAK Picture Kiosk.

The Kiosk will know what frame or mat the consumer has at home and will layout and print the pictures to match the layout – no need to bring the frame or mat back to the store.

Apparently, Kodak has already field-tested this system, with the PYNK System framed collages being very well received by consumers.

In fact, store associates reported that PYNK Smart Print framed collages were simple to create and produced excellent output, and so they were an easy sale.

"Consistent with our strategy to deliver innovative, easy to execute high retailer margin solutions that solve real consumer problems, we've thoroughly consumer tested the PYNK Smart Print System from concept to execution, and consumers love it," said Nicoletta Zongrone, general manager of Retail Systems Solutions and vice president, Eastman Kodak Company.

"We are proud to introduce our newest innovation that gives consumers new opportunities to easily tell their stories while providing retailers strong new profit opportunities," Kodak's official added.
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Kodak | industry news | kiosk printing | digital photography | frame collages
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