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Men's Health and Women's Health Fitness Kits Now Available

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2nd of November 2009, 08:44 GMT | By Florin Panaitescu


Women's Health
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I don't even know how to start or say this, but the following product is more than a gadget, but most definitely has device-less core to it. Coming from EB Sport Group, which is said to be a market leader that has a target in creating personal exercise and fitness products, and going by the name of Men's Health "Ultimate Total-Body Workout" and Women's Health "Lean Body Workout."

“These workout kits offer consumers a uniquely affordable fitness solution,” said Adam Campbell, Fitness Director, Men’s Health and Women’s Health. “It not only provides the convenience of a home gym, but a complete workout program designed by the experts at Men’s Health and Women’s Health.”

Just looking at these, and I can tell that they are the first products that are developed by EB Sports Group, which is a division of EB Brands and Rodale Inc., publisher of Men's Health and Women's Health magazine, because they look cheap, really, and by the way, they really are. I mean, I don't know what kind of a "full body workout" does one expect to get from a $49.99 kit, available online and at various sporting goods and nutrition retailers nationwide, so, yes, it is targeted only for you people in America, to get you back in shape.

“Our research shows that while many people desire to get in shape, they frequently struggle with exactly what products to buy and then what to do with them. These kits eliminate that confusion and deliver a clear path to success for individuals of all fitness levels – and at a very reasonable price,” said Brian Anderson, president of EB Sport Group. “Men’s Health and Women’s Health have provided millions of people with the best fitness content available. Now, consumers will also have the tools they need in these two powerful kits.”

Men's Health
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Since the manufacturer didn't bother to describe any of the products in the kits, and considered just calling them "select exercise products," I won't either - and come to think about it, there's no need for that, as you can see for yourselves in the pictures. Both kits also include a customized six-week workout program, as well as a free one-year digital subscription to the magazine and a three-month free trial offer of the magazine's affiliated fitness and nutrition content Web site.


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