NCR Corporation, namely one of the most renowned ATM manufacturers, has just launched today the NCR SelfServ 28, which is claimed to be industry's only fully weather sealed and free standing cash dispense ATM. The NCR SelfServ 28 enables financial institutions and other businesses with an easy and most of all fast way of extending their brand, by delivering ATM services in high traffic off-premise locations, such as sporting events, concert halls and music festivals.

“To achieve leadership in a consumer-facing market, your brand has to be available wherever your customers are,” said Michael O’Laughlin, vice president and general manager, NCR Financial Services. “Through the NCR SelfServ 28, we are able to help financial institutions and other businesses deliver real availability to their customers – when and where they need cash. The NCR SelfServ 28 helps complete the NCR SelfServ family to give our customers a wide variety of ATM options to meet all of their needs.”

Come to think about it, it would be outstanding for banks to actually deliver ATMs to music festivals located in deserted places, and this looks like the most suitable solution for that, but only time will tell if they find it profitable to do so. Also, the NCR SelfServ 28 can easily complement a bank's existing squadron of ATM machines, since it can travel wherever service is needed, especially given the fact that it will not need a structure to house it, for protection against weather, which makes this also eco-friendly by reducing the carbon footprint.

Furthermore, thanks to both wired and wireless connectivity, the SelfServ 28 requires just a power outlet to operate. Engineered for easy deployment and redeployment, the newest NCR ATM allows financial institutions to extend their branding, while also keeping the cost of ownership to a minimum. With the same look and feel of the company's SelfServ family, the ATM features self-healing technology that enables the ATM to make minor repairs without a service call, as well as provide full-motion instructional videos and having a modular design for even easier service and availability.


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