So, curious what all the buzz is about lately in the IT industry? Let me tell you! After Sony and a lot others revealed that 2010 would be the year when they make a push for the 3D market, there were a lot of announcements regarding upcoming Three Dee technologies and contrary to how it usually is (things calm down after a few weeks), the 3D revolution is going stronger than ever. And it is about time I told you about something new from NXP.

It seems that the boys and girls at NXP have decided to create a new and more advanced 3DTV processor called the PNX5130, the first co-processor that allows for frame-rate conversion, 3DTV and also local backlight dimming a single, little, yet very powerful chip. No more external FPGA devices means less cost. Less cost means it will permit manufacturers to create 3D-enabled TV sets that are priced according to the pockets of the mainstream market.

“3DTV is the new product differentiator for home entertainment systems,” said Vincent Vermeer, product marketing director for digital TV systems, NXP Semiconductors. “With the growing popularity of 3D movies, we expect to see a much wider range of 3D content – including broadcast content and games – become available for TV viewers over the next two years. The challenge for TV manufacturers will be how to make the 3D viewing experience more affordable for the average consumer. The PNX5130 is a critical part of the solution – combining support for 3DTV, FRC and local LED backlight dimming in a single integrated chip, reducing the total bill of materials.”

The PNX5130 is currently available only in the form of engineering samples, while the final software release is bound to be made available in the first quarter of 2010.


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