Over the past couple of years, Netflix has entered in a very large number of content streaming partnerships with various CE manufacturers, ensuring the fact that users will be able to enjoy the rented movies provided by the company in just about any conditions, regardless of the devices that make up their home entertainment systems. And since Sony's PS3 has become the nexus of many such entertainment centers, due both to its Blu-ray playback capabilities and its status of an Internet-connected device, Netflix has finally managed to strike a deal with Sony regarding the streaming of content to the aforementioned video game console.

The PS3 system's installed base has reached close to 9 million units in the United States, and Netflix recently reported 11.1 million U.S. subscribers as of September 30, which means that there will be quite a few people who might benefit from this offering, especially since this deal won't have any effects on the price of the PS3 or of the Netflix subscription, for that matter.

"The PlayStation 3 system has always been about more than just gaming, and it will soon be the only platform in the industry to offer consumers such a variety of convenient options for enjoying movies and TV shows," said Jack Tretton, president and CEO, SCEA. "Whether you want to watch content on Blu-ray disc and DVD, download it from the PlayStation Network's video delivery service, or stream videos instantly from Netflix, the PS3 system is the only solution that offers it all."

"As instantly watching movies and TV episodes streamed from Netflix becomes an increasingly popular way to enjoy the Netflix service, our goal is to rapidly expand the devices that stream to our members," said Netflix CEO and co-founder Reed Hastings. "As a leading game console and Blu-ray disc player, bringing Netflix to the PS3 system is a real win for both Netflix members and PS3 system owners."

Netflix expects to begin streaming via the PS3 system next month at no additional cost to Netflix members in the United States who have a PS3 system, a move that might boost both console sales and the number of Netflix subscribers right before Christmas time.


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