It should come as no surprise that high-end photography gear comes at some pretty huge price points, and finding a camera of this type that's actually considered “affordable” is a rare sight, so that's why Hasselblad's latest addition to the H4D line, namely the new H4D-31, is actually quite a surprise.

Released in conjunction with Photokina 2010, the Hasselblad H4D-31 targets high-end 35mm DSLR photographers who want to step up to medium format.

Furthermore, Hasselblad wanted to offer its V-System customers a digital alternative by bundling the H4D-31 with a CF-lens adapter for mounting V-System lenses.

The H4D-31 combines low noise color filters, Hasselblad Natural Color Solution (HNCS), with its single color profile, and the enhanced performance of the HC/HCD line of lenses in order to obtain very good quality images.

This high-end medium format camera also features Hasselblad's True Focus, which provides focusing accuracy throughout the image field – even at close range with shallow depth-of-field.

Hasselblad's innovative use of yaw rate sensor technology solves the challenge of having to focus and recompose in order to acquire a focus point outside the center area of multi-point AF systems, while True Focus ensures that photographers quickly and accurately achieve the desired focus at any point.

The H4D-31 is available in two configurations, one designed for high end 35mm DSLR photographers that comes bundled with an 80mm lens and the other offering a digital medium format solution for V-System users by bundling the H4D-31 with a CF-lens adapter.

Both options are priced at 9,995 Euro, which is in fact a pretty good price point, all things considered.