Nowadays, pretty much every major company out there pays a lot of attention to the environment protection issues, given the fact that they represent a very sensitive subject for quite a lot of possible customers. And that's also the case with Nikon, which has just introduced a new pair of binoculars that have got “green” written all over them.

Dubbed the Ecobins, these 10x25 binoculars feature Eco-Glass lead- and arsenic-free lenses and prisms. In addition, non-chloride rubber and no harmful inks or dyes are used during production. Additional premium optics features include aspherical eyepiece lenses that provide distortion-free viewing, internal blackening to minimize light loss inside binocular tubes and multi-coated lenses that offer maximum brightness, contrast and true color.

Ecobins offer generous eye relief, 15.9 mm, and turn-and-slide rubber eyecups, thus allowing the binoculars to be used as comfortably and effectively by eyeglass wearers as those with uncorrected vision. Diopter control with click-stop adjustment corrects normal right eye and left eye imbalance. Moreover, these things have a very compact, rugged, waterproof and fog proof construction.

What's really interesting here is that Nikon's green initiative goes beyond the materials used within the binoculars themselves. Hence, the rest of the sales package is also very eco-friendly, since the carrying case and strap are constructed from environmentally-minded Lenzing TENCEL fiber that is fully biodegradable.

Also, the Nikon Ecobins packaging is constructed from eighty-five percent post-consumer waste and is printed on recyclable FiberStone paper. This recyclable paper is completely TREE-FREE and made from limestone collected as waste material from existing quarries for the building and construction industry.

Those of you who are already seriously considering purchasing this thing should know that the new Nikon Ecobins binoculars will arrive on the market at some point in the near future, with the MSRP of around 170 US dollars (not exactly wallet-friendly, are they?).


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