It was about time Nikon made some comment on its future plans, so in an interview for dpreview, Nobuaki Sasagaki, General Manager of Marketing Departments of Nikon's Imaging Division, had a few things to say. First of all, the company is definitely set to deliver customers a better balance between the image resolution and the ISO image quality, and that compared to the D3S that by itself excels in the branch.

Like we didn't know it already, the D3S digital single lens reflex camera was built with the highest possible ISO performance in mind, well, at least the highest for the time it was released, because I can so foresee that ISO speeds will sky-rocket soon, which is nothing but good, as I would so like to be able to take handheld images in light so dim that I can't even distinguish anything of what I am photographing.

When asked about future video implementations, the marketing general manager wanted to make it clear that Nikon would not compromise image quality in any way for the sake of bettering video quality.

Nevertheless, there seems to have been a slight hint that the company was seeking ways of embedding video, aside from still image editing into the bundled software. Currently, according to the manager, video capturing is more targeting the lower-end cameras from Nikon, as it is more of use to those in that category, without missing the fact that it will become a standard function across the whole Nikon DSLR array.

Here's a thing that made me laugh, about the press speculating that Nikon would consider mirrorless camera systems a threat, fact also rejected by Nabouaki Sasagaki. Well, that's just like thinking a four-wheel drive car manufacturer would feel threatened by a mignon car producer. In both cases, each has different targets.


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