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Nufront's ARM Based Chip Targets the Notebook Market

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15th of September 2010, 09:09 GMT | By Sorin Nita


Nufront's ARM Based Chip Targets the Notebook Market
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It seems that, by now, one in two news has an ARM processor in it, but this is just the beginning since ARM, and its licensees, is set to take on the world, the latest 2GHz dual-core NuSmart 2816 processor setting its sights on the ultra-thin laptop and All-in-One desktop markets, as well as netbook and tablets.

Designed by Nufront, the NuSmart 2816 packs an dual-core Cortex-A9 chip, running at up to 2GHz, together with a Mali-400 multi-core 2D/3D graphics processor, 64bit DDR2/3-1066 memory controller, 1080p multi-format video engine, SATA2 controller, USB2, Ethernet and other general I/O controllers, to form a complete computing solution.

Even more impressive is the fact that Nufront has managed to do this while maintaining a really low power consumption, this SoC consuming less than two watts when running at 1.6GHz.

“The innovative NuSmart 2816 Computer System Chip is the first in the world to combine the high performance capability of the traditional PC market and the high power efficiency of the mobile market at a competitive price.  

We believe this solution will bring a totally different user experience to customers and will reshape the mainstream computing market,” said Vince Zhou, general manager, Nufront System Chip Division.

Although this won't be an easy task by any means, Nufront's chip facing some tough competition such as Intel's recently announced E600 processor and AMD's Bobcat based Zacate and Ontario chips, the NuSmart 2816 has a much lower power consumption that should provide an impressive battery life.

Compared to the Atom, the Cortex A9 also has an architectural design improvement, since this is an out-of-order processor although is hard to say how does performance/MHz stack up between the two.

Nufront says the very first products based on the NuSmart 2816 will be showcased at CES 2011 in Las Vegas, while the company is also planning to deliver several other NuSmart series computer system chips in 2011, one of which is under development right now.  

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Nufront | Industry News | Processors | ARM Cortex | Ultra-thin Laptops
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