Since the 3D trend is so popular these days (well, at least in the media, since consumers are not adopting it as fast as the biggest names in the industry might have wanted), just about everyone's trying to partake in the spotlight by launching either a 3D product or some accessory to one, the last to announce such a development being Oakley, who claims to have come up with some 3D Eyewear solutions that will take the whole 3D experience to a whole new level.

Oakley will provide a range of 3D eyewear designs to address the scope of needs and desires of movie enthusiasts, aficionados and those who will utilize Oakley 3D eyewear for home systems.

In addition to the first optically correct 3D eyewear in the world, Oakley has achieved the first 3D lenses ever made with high-wrap curvature, essential for maximizing the wearer's field of vision.

A full panoramic view can be experienced without the need to turn one's head in order to see what is happening at the corners of the theater screen.

Furthermore, Oakley 3D eyewear is composed of durable yet lightweight materials, while the company's renowned Three-Point Fit retains the lenses in precise optical alignment and keeps the frame comfortably in place without the unbalanced pressure points common with ordinary frames.

“Oakley is developing a premium product segment with a range of 3D eyewear offerings, and our R&D has achieved unparalleled visual clarity while extending the wearer's peripheral viewing angle and providing truer alignment of 3D images,” said Oakley CEO Colin Baden.

“This is in addition to the quality, comfort, durability and precise fit of Oakley frame technology, along with styling that sets the high mark for today's eyewear designs.

With shutter-based 3D systems, you're wearing glasses with added weight because they hold a battery, and it requires recharging.

Oakley 3D eyewear utilizes the popular system known as 'passive polarized' to let the lenses do the job with no need for a battery," Mr. Baden concluded.

Oakley 3D eyewear will be available prior to the 2010 holiday season and will initially be sold through premium optical distribution channels in the U.S., followed by a global launch in 2011.


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