If there is one movie that everyone has been really looking forward to seeing lately, then that movie is definitely Avatar, a Science Fiction flick that marks James Cameron's return to the director's chair. You might remember some of Cameron's earlier works such as Aliens or Terminator 2: Judgement Day. Celebrating Avatar's release, Pacific ArcLight has installed 17 of NEC Display Solutions of America's 3D digital cinema projectors so as to offer moviegoers an experience they will never forget.

“We found the NEC NC2500S-A projectors to be a great fit for us, especially with the new higher light output for amazing picture quality,” said Joe Miraglia, Pacific’s Director of Design, Construction & Facilities. “We’re very excited to be 100 percent ready to bring Avatar to our audiences, and, in fact, we are premiering the film at midnight on December 17 at ArcLight Hollywood, Cinerama Dome as well as ArcLight Sherman Oaks.”

3D has spread out widely across the globe, it seems, as more and more theaters are installing 3D equipment in their cinemas. And, why not, seeing how with devices such as the NEC NC2500S-A projector, the movie comes to life in ways you have never thought possible? Just think about it, it utilizes the full 2K resolution of the 1.2-inch DMD from Texas Instruments and uses triple flash technology for smooth motion. Have I also mentioned that the projector is one of the brightest on the market?

“Audience expectations are pretty high these days. There are great 3D movies coming out, and NEC digital cinema projectors are transforming the audience experience,” said Jim Reisteter, General Manager, Digital Cinema Division, NEC Display Solutions. “Our customer Pacific ArcLight is sending a message that they are a great destination for 3D releases, and this translates to strong box office performance.”


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