PackShotCreator, a company that specializes in product photography solutions, has just introduced the PackshotOffice, the first workstation that enables small companies to create in-house product pictures, as well as 360-degree animations. The PackshotOffice sums up a SAW touch screen, a lightbox for placing the products inside and one of the friendliest user interfaces I've seen so far, judging by the picture above, which allows users to both control the image capture process and to manage the picture set.

Sporting an embedded operating system, and built-in network port, the PackshotOffice can be easily shared in an office environment, enabling employees to share the workstation for creating content for datasheets, catalogs, e-shops and others alike, without requiring any photography knowledge whatsoever.

This type of solution was usually dedicated to and targeting customer relations throughout interactive kiosks, as well as specific business applications like medical imaging or terminal inventory. As of now, the easy and comprehensive mode of interacting will start spreading among professionals that are looking to make investments in their offices.

"This mode of interaction offers more control due to its intuitiveness. In addition, using such an innovative and efficient tool is a motivating factor for people," says Laurent Wainberg, founder of PackShotCreator.

Launching the PackshotOffice, the company wishes to start a larger trend, and generalize tactile interaction, especially since the workstation emphasizes touch, with a large slab. Other than that, it offers Surface Acoustic Wave technology and brings a new way of collaborating, namely a virtual workspace, where all interactions are based more on instincts, rather than specific knowledge. That being said, the fact that the PackshotOffice is able to deliver infinite product photos, plus 360-degree and 3D animations, makes the workstation a very profitable addition to any firm.


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