Entertaining as it is, the Blu-ray movie could be even more fun thanks to 3D technologies that have recently started spreading all over the world. So, if you think that nothing beats watching a movie on Saturday, at home, with just some friends, the home entertainment system and a few Blu-ray titles, you better think again. What it would be like to do this on a gigantic, 150-inch 3D flat screen from Panasonic, with their very own Blu-ray 3D movies? Sounds a little bit better, I know.

In California, at the Panasonic Hollywood Laboratory, the Advanced Authoring Center is now making 3D movies available for Blu-ray. They have all the right equipment and required tools so that they correspond with the standards of the Blu-ray Disc Association. Because this center is very “young,” they do not have Blu-ray 3D discs available right now, but starting with spring, they will begin delivering to the masses the fruits of their hard labor at the Panasonic Advanced Authoring Center.

"Given Panasonic Hollywood Laboratory's vast experience with HD image processing, we are confident that we lead the industry with MPEG-4 MVC (Multiview Video Coding) 3D image compression technology," said Jeannine Patton, Vice President & General Manager of the Advanced Authoring Center.

"This laboratory, located as we are in the world's entertainment capital, is proud to offer the filmmaking community the industry's first complete, end-to-end Blu-ray 3D™ encoding and authoring facility. Blu-ray 3D™ is an exciting new space for the home entertainment industry and our early research and collaboration was extremely helpful in determining what will provide the most compelling experience and optimum performance when designing for Blu-ray 3D™," Jeannine Patton added.

We are witnessing the beginning of the 3D era. Next era: holographic movies.


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