Certainly not the first marketing scheme of this sort, the partnership between a famous sportsman/sportswoman and a renowned designer in order to promote an utterly expensive product, (or any type of product for that matter) has been done since the beginning of advertising, if not since the beginning of sports. An interesting aspect of the gadget right here, the Tourbillon RM 027 Rafael Nadal is that it is actually worn by the guy promoting it during his matches. And on top of that, he also wins them.

Gizmodo, The Huffington Post and the New York Times have all reported this news and underlined the fact that the professional tennis player wore the watch during his first match at the French Open 2010 and won. Well, the watch is specifically designed for him and his athletic needs, so there's no need to be astonished. It is one of the lightest watches ever designed, so I don't think it interferes with the gameplay. And honestly, if you had a $525,000 watch, wouldn't you wear it all the time? If you had a contract, I mean.

The watch itself is built out of titanium and lital alloy and weighs just 20 grams, which, according to Richard Mille, is only a third of a regular Swatch. It has a polyurethane belt and a skeletonized design, allowing the wearer to see every detail of its interior mechanism.

The designer has a broad experience in creating high quality watches and has built a wide array of limited edition watches until now. There will be only 50 pieces of the Tourbillon RM 027 Rafael Nadal built. Add this to the fact that it is being marketed with help from a world famous athlete and the result is a timepiece “valued” at $525,000.

A truly great price to pay for a watch, which I am sure you will be able to see during this French Open a lot.


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