While the number of Internet-connected HDTVs and set-top recorders/players is still rather limited (there are plenty of devices of this type available on the market, but their rate of adoption doesn't yet qualify them as mainstream), it's very likely that they will become a lot more widespread in the future, but they'll need quite a lot of content provision deals in order to really be attractive for consumers.

For this reason, Samsung has just announced that, as of today, the Amazon Video On Demand will be available on LCD and Plasma HDTVs Series 650 and above and Samsung AmazonLED HDTVs Series 7000 and above via a downloadable widget, offering consumers access to Amazon's selection of over 50,000 titles from leading movie studios and networks.

“Consumers have told us they want easy access to premium on demand TV shows and movies, and we're very pleased to continue to offer more ways to do that with Amazon Video On Demand through our Internet@TV – Content Service feature, " said John Revie, Senior Vice President of Visual Display Marketing at Samsung Electronics America. "Whether it's watching their favorite Blu-ray movie or instantly streaming their favorite content, we're committed to offering people maximum choice and will continue to be an innovator."

"We are pleased to offer customers access to our library of over 50,000 movies and TV shows on Samsung's award-winning line of HDTVs," said Bill Carr, Amazon vice president of Video and Music. "Our customers love the experience of getting our service directly in their living room, and Samsung is helping us deliver on the promise of even greater access to thousands of titles directly on the TV."

All in all, this move by Samsung is a very interesting one, given the fact that it brings into the spotlight a whole new business model, namely that of a direct partnership between Internet multimedia content providers and the manufacturers of various Internet-connected devices, something that is likely to become even more popular in the future, as these products become mainstream.


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