“Everyone can make 3D, but not everyone can make good 3D.” This is one of the most interesting and catchy phrases I've heard lately, and it's got even more punch coming from the representatives of one of the most important contenders on the next-gen 3D HD solutions, Japanese company Sony.

This seems to be Sony's official stance on the issue of consumer-grade 3D solutions, and it has got quite a lot of things backing it, since the company is actively involved in the whole “3D ecosystem,” starting with 3D content creation and ending with its delivery to the end consumers via its 3D-capable Bravia HDTVs.

Anyway, as you might remember, we've had the chance to be among the first to enjoy an eyes-on experience with Sony's first 3D HDTVs back at IFA 2009, and then during our press-tour of Sony's latest products, which took place in Amsterdam, in late February. However, since Sony has now decided to finally start launching its 3D products onto the market, we've also attended a local event, during which we've managed to enjoy a much more personal experience with the Sony Bravia 3D system, formed out of the Bravia HX800 3D-capable HDTV, the BDP-S570 3D Blu-ray player, a PS3 gaming console running some proprietary firmware and the shutter glasses.

Naturally, the experience was quite a pleasant one, although, given our past one, not completely unfamiliar. The quality of the images is extremely high (for an LCD), while the depth effect grants an extra level of realism, at least in certain situations. Oh, and yeah, the PS3 + 3D games + 3D HDTV will be a killer combo in the future.

We won't start making any comparisons here, since we're planning a special surprise in this field, given the number of products of this type that have made their way onto the market lately, but we will however admit the fact that, as far as LCDs are concerned, Sony sure has the lead compared with some of its other rivals.

While not going into way too many technical details regarding the TV itself, we will mention that it features “Dynamic Edge LED” and Motionflow 200 Hz Pro technologies, as well as High Speed Precision, LED Boost and Simulated 3D, which allows 2D content to be “upscaled” to 3D (why Sony doesn't properly promote this feature, like its competitor Samsung does, is beyond me).

This time around, we've managed to have a closer look at the 3D glasses that make it all possible. The active shutter glasses by Sony offer a very good level of comfort, featuring adjustable nose and year-pieces, as well as adjustable arms to cater for different temple sizes. Plus, according to Sony, they'll also be available in a large variety of colors and sizes, which will make them even more attractive for various consumer categories (kids, women, etc.).

It's also interesting to note that the glasses are accompanied by a very tiny receiver, which is actually pretty difficult to spot. Initially, we hadn't even noticed it, since it had the same piano black color as the rest of the Monolithic-designed Bravia 3D HDTV.

Sadly, no pricing details have been made available, but we'll try to dig this bit of info up as well, before drawing a final conclusion and making some recommendations regarding the 3D HDTV solutions currently available on the market.



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