As far as we've been able to see over the past few months, the eBook readers' market has now reached a critical point. Practically, the number of portable devices that can be used for reading books in electronic format has literally skyrocketed, the launch of Apple's iPad marking yet another milestone in this field.

Naturally, the presence of more players on this market will inevitably lead to a drop in the devices' pricing, and this is exactly what Japanese consumer electronics giant Sony was forced to do, in order to maintain itself competitive. So, as “The Digital Reader” informs us, all of the three eReaders by Sony have received some price cuts, the Pocket Edition now selling for $149, the Touch Edition for $169 and the Daily Edition for $299.

Unfortunately, we're not quite sure whether this move will help save Sony's eReader business, simply because, as far as we're concerned, the company proved too...shy when developing this portable products. Instead of improving the specs list (after taking a peek at what the competition has to offer), they're still offering the same configurations, which, at this point in time, can only be considered entry-level, compared to the likes of Kindle, Nook, Alex, etc.

Of course, Sony might be preparing some revamped eReader models for the future, but the truth of the matter is that if they don't change their marketing strategy fast, the result might be far less pleasant than anyone's willing to acknowledge, maybe leading to the overall failure of this segment.  


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