While some people might love summer... I am not one of them. The only thing I really like about summer is that every year, the trend towards “less is more” becomes increasingly popular when it comes to women's fashion. However, “less is more” is definitely not something you want to say about your mobile phone. Why? Because you need a lot of functions from your mobile phone. Or, at least, I do, because I know that there are persons who only want a phone that they can use for conversations and don't need a very complicated operating system or QWERTY keyboards.

Speaking of classic and not complicated, Sony Ericsson has just made the Xperia Pureness available for customers in the United States. “We are very proud to be launching such a beautifully designed phone with premium retail partners Sony VIP Shopping Service and Saks Fifth Avenue and we're looking forward to delivering many more exciting new phone concepts from our Xperia brand,” said Stacy Doster, head of PR for Sony Ericsson North America.

The Xperia Pureness is meant to offer users the most basic of needs and none of that “smartphone” nonsense. What will you be able to use it for? Well, essentially (and exclusively), users will be able to talk, text and... save time. It is a well known fact that we spend a lot of time toying with our mobile phone's many options or applications. Seeing how the Xperia Pureness has none, it is quite easy to understand why we won't be spending a lot of time... handling it.

"We love to offer our customers beautiful, high-quality products and Sony Ericsson's Xperia (TM) Pureness phone embodies the sophisticated type of technology our fashion customer appreciates. We're excited to be the exclusive retailer launching the phone in the US," noted Denise Incandela, President of Saks Direct. The pricing? An MSRP of 990 USD. I mean, quite a lot to pay for a phone with no features, don't you think?


We are just a few, but there are many of you, Softpedia users, out there. That's why we thought it would be a good idea to create an email address for you to help us a little in finding gadgets we missed. Interesting links are bound to be posted with recognition going mainly to those who submit. The address is .