SquidLondon is a young and innovative company founded in 2008 and based in London, conducting experiments with smart materials and textiles to create a range of innovative color-changing products. It is made of Fashion Design and Development graduates Emma-Jayne Parkes and Viviane Jaeger.

The collaboration with one of the largest global inks and pigments companies throughout the research and development stages resulted in creatively experimenting with the mesmerizing effects produced with different inks on a variety of materials. Squid has developed a whole pipeline range of innovative products, and the Squid umbrella is among the most attractive of them.

 

The company offers a tailored marketing proposal to corporate companies, which is designed to suit innovative marketing strategies for events. The business has an expert merchandise product development team allowing clients to enhance their innovative marketing approach.

 

The maker supplies unique color changing umbrellas that are tailored to requirements and enhance marketing strategies. The products feature color change through interaction with water, making them perfect for a walking piece of advertisement in the rain

 

SquidLondon's weather-reactive umbrella has nothing to do with magic. Using hydrochromatic inks, the white patterns in the umbrella fill with color when wet. Hydrochromatic inks work in a similar manner to thermochromatic and photochromatic inks. Instead of reacting to heat or UV light, they shift color in response to water.

 

Before the rain starts falling, the umbrellas have a rather bland and desaturated color scheme, but as soon as mother nature lets loose, the umbrella appears to come to life, which could help cheer you up if the foul weather has put you in a bad mood.

 

So far, SquidLondon has launched a limited collection of umbrellas that immediately found owners, and the company has already started making a new batch. There is no information available on the pricing of the color-shifting umbrellas.

 
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