Netflix is currently one of the most popular online movie rental services in the US, and it's quite likely that things will get even better on the future, since the company has selected Dolby Digital Plus to deliver 5.1-channel surround sound for TV shows and movies streamed instantly over the Internet.
Dolby Digital Plus is a sophisticated audio system based on Dolby Digital that has been adopted by many of the world's leading broadcasters, TV and set-top-box manufacturers, and device makers to provide consumers with full digital surround sound.
It is designed to adapt to the changing demands of entertainment delivery while retaining compatibility with existing Dolby Digital 5.1-channel home theater systems.
"Netflix is committed to delivering an unparalleled experience to its members who watch TV shows and movies streamed instantly over the Internet," said Greg Peters, Netflix vice president of product development.
"Netflix required an audio solution that could efficiently deliver an outstanding surround sound experience for a wide range of consumer devices.
Dolby Digital Plus proved to be the best solution to meet our needs and the needs of our device partners," Mr. Peters concluded.
"Dolby Digital Plus makes the online entertainment experience rich, realistic, and memorable," commented John Couling, vice president, marketing, products & platforms, Dolby Laboratories.
"Dolby is excited to be working with Netflix and its partners to provide premium Dolby surround sound to Netflix subscribers.
This collaboration will enable subscribers to enjoy movies and TV shows presented in surround sound just as the artists and directors intended," Mr. Couling added.
Beginning October 18, the PlayStation3 (PS3) from Sony will be the first consumer electronics device to support 5.1-channel surround sound on movies streamed from Netflix, but the company said more devices would be added over time to support streaming digital surround sound.
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