Tobii Technology, one of the global market leaders in the eye tracking field, is now offering potential clients the opportunity of experiencing their latest technology innovations, namely the Tobii Glasses, this week at the Marriott Downtown Magnificent Mile, at the Shopper Insights in Action 2010 Conference.

“We have worked toward the launch of our new Tobii Glasses with great anticipation, knowing that they are going to revolutionize eye-tracking research,” said Barbara Barclay, general manager of Tobii North America .“Now researchers in every industry, from retail to hospitality, manufacturing, defense, automotive or aerospace, can study interactions between people and products or events in real-world environments. This was not easy to do in the past, and it took extensive man-hours to accomplish anything remotely similar. We expect this technology will open up opportunities for discovery within many fields of research.”

This new wearable technology will enable one of the most cost-effective eye-tracking systems that will aid researchers in a very wide array of industry types, as well as help organizations gain a better insight into the preferences, reactions and personal experiences of people, all in mobile and natural settings. Also, these are designed to resemble common modern eyewear, and thus make it simpler for wearers to take advantage of them on a daily basis.

“Tobii Glasses offer ease of use because they do not require bulky equipment and also they feel like regular glasses,” Barclay added. “They also offer researchers an easier way to conduct research because there is no calibration required on the front end and the data aggregation time on the back end is minimal compared to traditional analysis.”


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