You know, most of the consumer electronics behemoths out there have bet billions of dollars on the advent of the 3D TV concept in general and the success of 3D HDTVs in particular, but it would seem that, at least for the time being, they'll have to wait a bit longer until they'll be able to reap the fruits of their intense labor.

And that's because, as a consumer market report by The Nielsen Company indicates, customers love the idea of being able to watch content in 3D, in the comfort of their own homes, but are not yet committed to purchasing a 3D HDTVs, for various reasons.

For example, some key issues against the adoption of 3D HDTVs were the cost of the devices themselves (68%), having to wear 3D glasses (57%) and the relative scarcity of 3D programming/content (44%).

However, things aren't that bleak, overall, since nearly three-fifths (57%) of viewers agreed that 3DTV made them feel like they were “part of the action” and 48% felt it made them more engaged with what they were watching, while nearly half of consumers (47%) said 3DTV would make them watch programs they wouldn’t normally watch.

Attracting video gamers will be important to spurring initial growth, since 42% of respondents cited interest in playing video games in 3D, with 71% of hardcore or regular gamers interested in experiencing video games in 3D.

Of course, the report in question, called “Focusing on the 3DTV Experience”, refers solely to the customers in the United States, but we're pretty sure that things aren't that different in other parts of the world as well (in fact, they can be even worse, given the fact that the economic crisis is far from in many local markets).

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